Yellow
Real estate platform guaranteeing a 15-minute mortgage approval, with a free assistant handling everything to move-in.
Industry
Product Design & Design Systems
Scope of work
Real Estate / Proptech
Duration
2 Years
Challange
Home buying is one of the most stressful, highest-stakes purchases most people ever make — and every step where something could go wrong (a denied loan, a coverage gap, a failed inspection) had no clear next step.
The buyer experience spanned inspection, insurance, appraisal, and closing, each with its own vendors, timelines, and points of failure. Without a unified system, a single setback could stall the entire transaction with no visibility for the buyer or their Personal Assistant.
Goal
Make sure no high-stakes outcome is ever a dead end.
The product principle driving the redesign: whether it's a loan denial, a failed inspection, or a coverage gap, the buyer should always see a clear next step — with their Personal Assistant visible and looped in at every branch of the journey.
Solution
A 0→1 design system built across three sides of the platform — buyer, Personal Advocate, and agent.
We architected the full buyer experience end to end and built a shared component library and copy standard that scaled across every surface. That included designing Yellow's closing timeline and escalation framework from scratch, plus the voice-and-tone system behind all of Yellow's product copy — giving a fast-moving startup a consistent, trustworthy voice at every touchpoint.
