PostRoutes
Word of mouth, delivered. A neighborhood referral engine for home service businesses, sent by mail.
Industry
Home Services
Scope of work
Brand Identity, Product Design, Web
Duration
Ongoing
Challange
Word of mouth doesn't travel on its own
Home service businesses grow street by street, mostly because a happy customer mentions them to a neighbor. There's no easy way to give that a push. Lead marketplaces sit between the provider and the customer and sell the relationship back to them, and most referral tools live inside apps homeowners never open. And no lawn care owner has time to walk half a mile of hot driveways handing out flyers.
Goal
Give a whole street a reason to say yes
Build a referral system a small provider could run without new software, that homeowners could use without downloading anything, and that never stands between the business and its customers. The provider's name goes on everything, and every new customer goes straight to them.
Solution
A mailer, a street code, and a shared discount
PostRoutes mails a printed card to the households around an existing customer, each with a code tied to that street. Neighbors who sign up get a discount on the same service, and it grows as more of the street joins: 10% for the first neighbor, up to 50% at five or more, for everyone on the street, including the customer who started it. Mailers are printed in bulk with one shared design, and QR codes go on by hand as stickers, so testing a new street doesn't need a new print run. I built the brand, mailer, landing page variants, provider homepage, pitch deck, and campaign cost model, and PostRoutes is heading into its first pilot with a Pensacola lawn care company.
